Author Archives: s.solder

Are You Content With Your Content?

  Until last month, I didn’t usually teach people TV production techniques. I know all about them, for sure. I worked in BBC News & Current Affairs for fifteen years, so it would be a bit odd if I didn’t. Usually, my work with clients focuses on advanced communication, presentation, influence and persuasion. But it…

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Time To Go Soft

Why spending your remaining budget on ‘soft skills’ is a proper Christmas present for your business. Christmas is coming. And so is New Year. After that, it’s back to work – and for many organisations, a looming year end in the last week of March before any proper new start. No doubt you’ll be looking…

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Need To Make a Tough Decision? Here’s a good technique that can help …

Millions of Americans are registering their decision right now. Many of them will have decided already. But some will inevitably find it a tough choice. We’re all faced with what seem like impossibly hard choices from time to time. Here are ten ways to help you make a difficult decision – which I use a…

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Presidential Powers of Persuasion: Where Did They Go Right – And Wrong?

As the US Presidential campaign comes to an end, mistakes have been made by both Donald Trump and Hillary Clinton. It’s interesting now to measure their triumphs – and their disasters – in terms of their powers of leadership, influence and persuasion. Looking back at the campaign, I’ve put together Ten Ways To Get People On…

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Talking to journalists: the end of the pushy PR pitch?

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