Presidential Powers of Persuasion: Where Did They Go Right – And Wrong?

As the US Presidential campaign comes to an end, mistakes have been made by both Donald Trump and Hillary Clinton. It’s interesting now to measure their triumphs – and their disasters – in terms of their powers of leadership, influence and persuasion. Looking back at the campaign, I’ve put together Ten Ways To Get People On…

Talking to journalists: the end of the pushy PR pitch?

Doing PR The Wrong Way

It’s eight months since I stopped working for BBC News & Current Affairs and returned to my ‘other’ career as a communication coach and trainer. But one of Auntie’s great legacies is to have somehow retained my home email details in her Outlook global address book. Without going into unnecessary technical details, this simply means…